Controversial artificial intelligence tools can influence consumers’ ‘decision-making’, says Cambridge University research
Controversial artificial intelligence (AI) tools could soon ‘secretly influence’ consumer decision-making in a new commercial frontier, researchers at the University of Cambridge have warned in a paper. According to a report by news agencies published in the Quamitarrap newspaper, the research says that the potentially “lucrative but disturbing” market emerging for “digital signals of intent” could affect